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Masters in digital marketing in The UK-All you need to know

by | Masters in UK

Masters in digital marketing in The UK-All you need to know

by | Jul 18, 2024 | Masters in UK

Studying for an MSc in Digital Marketing in the UK is a fantastic option for Indian students aiming to expand their marketing abilities and knowledge. The United Kingdom, known for its high-quality education, offers an excellent environment to learn and thrive as digital marketing is rapidly expanding.


A Digital Marketing MSc normally lasts one year full-time, during which time students master a variety of digital marketing abilities.

The course covers numerous topics, including digital marketing strategy, content marketing, social media marketing, SEO, PPC, analytics and reporting, e-commerce and mobile marketing, and marketing automation.

For more information on the best UK colleges for an MSc in Digital Marketing (CUG 2025) and to start your application, schedule a free consultation with LINGO now.



MSc Digital Marketing in the United Kingdom

UK institutions attract outstanding students worldwide, eager to learn diverse cultural viewpoints on digital concerns. Furthermore, several leading colleges, including the prestigious Russell Group, offer top-tier digital marketing programs. Consequently, a digital marketing degree from the UK will equip you with the knowledge and practical technological abilities that top employers in various fields seek.

  • You will comprehend the technologies by focusing on digital marketing concepts and strategies.
  • Real-world marketing initiatives and virtual business exercises can help you build crucial abilities.
  • You will be taught by researchers to ensure the course reflects the most recent developments in the field.
  • You will be encouraged to examine emerging digital trends, leverage marketing principles, and create blogs with a critical attitude.




Digital Marketing Jobs


As a digital marketing manager, you will work with web developers and designers.

  • Social Media Executive

  • Social Media Manager

  • SEO Executive

  • SEM Expert

  • Content Marketer

  • Analytics Manager

  • CRM Manager

  • E-mail Marketing Manager

  • E-Commerce Manager

  • Digital Agency Account Director




Eligibility for Master’s in Digital Marketing in the United Kingdom


Have you decided to study in the UK but are unclear of your eligibility? In the United Kingdom, the requirements for a master’s degree in digital marketing are not very rigorous. A skilled student needs:


1. Transcripts for past educational qualifications
2. A personal statement of 300-500 words explaining why you wish to take the course.
3. LOR: 1 from each academic & professional.
4. Work experience is always beneficial, but not required.
5. A four-tire student visa for international students (This form of visa permits students to work 20 hours each week).
6. Proof of IELTS/TOEFL exam results


Admission requirements for a Master of Digital Marketing in the United Kingdom


Admission standards vary from institution to school. Still, for a brief explanation, below are some common entrance requirements for Master’s in Digital Marketing in the UK.


1. A minimum total IELTS or TOEFL score of 6.5 or 75, respectively.
2. A bachelor’s degree in marketing with a minimum of 3-4 years and at least 55%.
3. A 3.0 GPA or above in the undergraduate program.

Cost of pursuing a Master’s degree in digital marketing in the United Kingdom


In addition to tuition for digital marketing in the UK, there are additional fees for international students. These include the fees for applications, visas, housing, travel, and other expenses. Now, let’s breakdown these costs:


1. Pre-Arrival: The expenses you will incur while remaining at home and comfortable. These include the price of applying to universities, the tests required to study in the UK, the visa application fee, and the cost of air travel.
2. Tuition fees: In UK colleges, tuition fees for digital marketing range between £13,000 and £35,000.
3. Cost of living in the UK: The projected monthly cost is £9780, which includes accommodations, meals, clothing, transportation, and other miscellaneous expenses. However, this differs depending on the person and the location.


Scholarships for Master’s in Digital Marketing in the UK

 

Being an international student can be costly and disruptive to your aspirations. However, UK colleges offer a variety of internal and external scholarships. These opportunities alleviate financial burdens, allowing you to focus on obtaining a quality education. Consider the following scholarships to help fund your Master’s degree in digital marketing in the United Kingdom:




1. Business and Management Scholarships at the University of Reading
2. Merit Scholarships for Indians at Northumbria University
3. Global Scholarships from the University of West Scotland
4. Coventry University offers an international academic excellence scholarship.
5. Liverpool John Moores University offers LJMU Achievement Scholarships
6. University of Plymouth offers PG-Taught International Scholarship.


Admission Process for Master’s in Digital Marketing in the UK

Let’s begin the application process now that you are certified for digital marketing in the UK and have chosen an institution. First, check the official websites for application dates and timestamps. Typically, multiple universities in the UK offer intakes for an MSc in digital marketing. To apply, submit the following documents in your application package to UK colleges offering master’s degrees in digital marketing.



1. Records of previous academic achievements
2. IELTS, PTE, or TOEFL scores supplied directly by the testing organisation are sufficient proof of language ability.
3. A candidate’s personal statement, which should be 300-500 words long, should highlight their interests and qualifications for pursuing a master’s degree in digital marketing.
4. LOR- one or more academics. LOR: At least one specialist. LOR
5. Student Visa: International students who want to pursue academic studies in the UK must first get a Tier 4 Student Visa.

 

Placements for Master’s Programs in Digital Marketing in the United Kingdom

Digitalisation has clearly impacted businesses, industries, and communities. As digital social media integrate into our daily lives, they become the preferred means for remarketing and audience targeting. Consequently, the demand for technical skills has transformed digital marketing in the United Kingdom into a thriving employment market. Additionally, the UK’s two-year stay-back policy for international students has increased the appeal of obtaining a master’s degree there. Furthermore, as the economy recovers from the COVID-19 outbreak, the breadth of labor is expected to expand. With a master’s degree in digital marketing from the United Kingdom, you can work in various specific job roles, with approximate salaries mentioned below:



1. Content Marketing Strategist (£78,500)
2. Chief Marketing Officer: £124,000.
3. Creative Marketing Lead (£78,800)
4. Market Research Analyst (£86,500)
5. Digital Marketing Manager, £94,100.
6. Creative Writer (£50,300)
7. Brand Manager (£115,000)
8. Brand Ambassador (£113,000)
9. Campaign Specialist (£72,500)


Master’s in Digital Marketing in the UK: Specializations and Syllabus


Because the United Kingdom is one of the best countries for higher education, with top-tier universities, you’ll find a variety of degrees and courses that provide a master’s degree in digital marketing in the UK. The top Master’s in Digital Marketing, UK programs are mentioned below:

1. Master of Arts in Digital Marketing.
2. Master of Science in Digital Marketing.
3. Master of Science in Digital Marketing and Analytics.
4. Master of Marketing in Digital Marketing.
5. Master of Science in Digital and Social Media Marketing.
6. MSc in Digital Marketing Management.


Let’s have a look at some of the most popular subjects students pursue in Digital Marketing in the UK:

1. Digital Marketing Strategy
2. Digital Marketing Communications

3. Digital Marketing Behaviour
4. Dissertations 5. Marketing Analytics 6. Marketing Research
7. Neuromarketing
8. B2B Marketing.
9. Social Media Marketing.

Given that every firm need a marketing department and that the world is rapidly shifting online, acquiring an MS in digital marketing in the UK can only increase your job options. Best of luck! Enroll today to remain competitive!




Top 10 Universities for MSc Digital Marketing in the United Kingdom(UK):

1.University of Bath

The MSc Digital Marketing program at the University of Bath aims to enhance students’ understanding of core marketing theory and its practical applications. Designed for individuals with business, management, or marketing backgrounds, it prepares them for marketing careers.

Moreover, the course curriculum incorporates feedback from industry executives across various organizations, ensuring participants gain the skills employers seek. By emphasizing real-world scenarios, learners acquire practical knowledge and abilities for marketing roles. The program focuses on three key aspects: marketing to customers and stakeholders, market research and analytics, and the role of marketing in society.



Course to consider: Marketing MSc.
International fees are £30,000 (₹31,76,800).
Admission requirements: A 2:1 (or its foreign equivalent) in your undergraduate degree, which can be in any area but must include an acceptable amount of business/management and marketing-related coursework.



2. Durham University.

Durham University has partnered with the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional certifications via the CIM Graduate Gateway. As a result, employers place a high value on CIM certifications. These certifications complement university degrees, providing students with the greatest potential opportunities for a successful marketing career.

During the first term, students are taught key ideas, allowing them to build skills and expertise relevant to various business marketing vocations, from commercial to philanthropic organizations. Moreover, in the second and third semesters, students can select from numerous alternative courses, providing advanced training in contemporary marketing and management.


Course to Consider: MSc Marketing: International fees are £31,500 (₹33,35,600).
You must have the equivalent of a UK first or upper second-class honours degree.



3. University of Leeds.

The University of Leeds offers a Master’s degree in Advertising and Marketing, combining advertising and branding expertise with marketing management and communications skills. Additionally, throughout the course, you will gain a thorough understanding of fundamental digital marketing elements, such as strategy and customer behavior.

Course to Consider: Marketing Management with Advertising MSc.
International fees are £30,250 (₹32,04,400).
Entry criteria include a bachelor’s degree with a 2:1 (hons) or an equivalent international qualification in any subject.


4. University of Exeter.

The MSc Digital Marketing program at the University of Exeter emphasizes practical applications of digital marketing expertise, including marketing analytics, campaign planning, management, and digital innovation.

Created with substantial input from digital marketing professionals, the course provides a comprehensive understanding of the digital marketing mix. It covers essential topics like marketing analytics, campaign planning, reporting, and digital innovation. Consequently, students are well-prepared to tackle various challenges in their future careers.



Course to Consider: MSc Digital Marketing: International prices are £29,500 (₹31,25,000).
Entry requirements: A mid-level 2:2 degree (55%+) with honors in any discipline from a recognized university.


5. University of Liverpool.

The University of Liverpool offers an MSc in Digital Marketing and Analytics to meet the growing demand for professional marketers who understand digital technologies and make data-driven decisions. Moreover, this degree emphasizes the role of marketing analytics in generating business prospects while incorporating real-world problem resolution through case studies. Additionally, students learn research methodology, data analysis, and critical thinking skills, culminating in a dissertation. Key modules include consumer behavior, digital marketing, marketing management, service marketing, consumer insight research, experiential marketing, and digital analytics.

Course to Consider: International prices for MSc Digital Marketing and Analytics are £28,000 (₹29,66,000).
Entry requirements: A university degree with at least a 2:1 from a UK university, or an equivalent academic qualification.

6.University of York.

The University of York’s MSc Global Marketing program offers a comprehensive understanding of marketing theories applicable to local, national, and international contexts. Additionally, it emphasizes ethical and sustainable marketing, maintaining strong industry connections. Taught by leading academics and industry specialists, the program covers global marketing, social and ethical marketing, digital marketing, and brand management. Moreover, the degree, accredited by the Chartered Institute of Marketing, prepares students for diverse professions worldwide. Impressively, graduates have landed positions at top firms like Nestlé, Accenture, EPSON, and Coca-Cola.

Course to Consider: MSc Global Marketing: International fees are £28,680 (₹30,38,300).
Entry criteria include a 2:2 or higher in any discipline, or an equivalent qualification.



7. Lancaster University

While pursuing your MSc in Marketing at Lancaster University, you can expand your knowledge through workshops, group activities, and lectures from industry professionals. Lancaster University offers digital marketing as an optional topic in the second term of its MSc marketing course.


Course to Consider: MSc Marketing: International fees are £31,500 (₹33,37,000).
Entry requirements: 2:2 Honours degree or equivalent abroad qualification in any discipline (except Marketing).


8. Newcastle University

The MSc Digital Marketing curriculum at Newcastle addresses the rising need for digital marketing knowledge by providing a thorough and current understanding. It focuses not only on strategic and tactical digital marketing but also on research-based decision-making and practical application. Created by leading scholars, the course incorporates research-based content, theory, techniques, practical understanding, and critical viewpoints. Additionally, the degree includes guest lectures, field visits, and a dissertation. Moreover, module topics range from marketing research, digital consumer behavior, and social media marketing to omnichannel shopping and marketing ethics.


Course to consider: Digital Marketing MSc
International fees are £27,100 (₹28,70,900).
A 2:1 honours degree in any field, or its international equivalent, is required for admission.


9. University of Southampton.

The MSc in Digital Marketing at the University of Southampton equips students with essential career skills. Delivered by industry specialists from the Business School and the Web Science Institute, the course covers a wide range of topics. These include emerging digital communication techniques, web analytics, insights into user behavior, and the impact of online and multi-channel retailing. Additionally, students learn about the technology underpinning digital marketing, advertising, public relations (PR), sponsorship, and project design and management. While compulsory modules provide a balanced foundation, optional modules allow for deeper knowledge or specialization in specific areas.


Course to Consider: Digital Marketing (MSc)
International fees are £28,900 (₹30,61,300).
Entry requirements include a 2:1 degree in business, economics, management, or marketing.



10. Loughborough University

The digital marketing courses at Loughborough University are designed to provide students with a comprehensive understanding of digital technologies as well as the fundamentals of contemporary digital marketing strategies.

Course to Consider: MSc Digital Marketing: International fees are £29,750 (₹31,51,300).
Entry requirements include a 2:2 degree from an accredited UK university or an equivalent abroad qualification.


Study digital marketing in the UK.

If you want to learn more about pursuing a master’s degree in digital marketing in the UK, call LINGO today to set up a free consultation.


FAQs

Q.What is the UK’s reputation in terms of digital marketing?
The United Kingdom has a great reputation in digital marketing and marketing-related issues. Three UK universities appeared in the top 20 of the QS World University Rankings by Subject 2024: Marketing.


Q.Can I apply for the programme if I don’t have any marketing experience?
Applicants do not need to have a marketing background to enroll in digital marketing courses. Many digital marketing courses are designed to accommodate students with varied academic backgrounds. Applicants from non-marketing professions can apply their existing skills and perspectives, adding to the program’s variety and diversity.

Q.Can I study digital marketing part-time or online?
Several UK colleges offer part-time or online digital marketing degrees to meet the demands of working professionals or those looking for a more flexible learning approach. This enables people to reconcile their academic endeavors with other responsibilities.


Q.Are there any unique entry requirements for Indian students pursuing a master’s degree in digital marketing?
Indian students interested in pursuing a master’s degree in digital marketing in the UK must typically achieve particular entry requirements, which include a relevant bachelor’s degree and, in some circumstances, a minimum score on standardized examinations such as the GRE or GMAT. Proficiency in English, as proven by tests such as the IELTS or Pearson PTE, is sometimes required.

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