Marketing Degree in the UK
Overview
Studying in the United Kingdom can help you develop essential skills in marketing theory and practice. Marketing presents a wide range of distinct and challenging concerns to address in a continuously evolving business world. For a company to thrive and grow, it must effectively sell its products, and the marketing team plays a critical role by researching and meeting customer demands. Throughout your degree, you will explore topics such as planning, pricing, trend analysis, advertising, and promotion.
Benefits of Studying Marketing in the UK
Pursuing a marketing degree in the UK offers numerous opportunities to network and gain transferable skills that are beneficial across various business sectors. Students will learn to communicate and present effectively, as well as to question and analyze. The curriculum typically covers modules like e-business management, digital marketing, strategic brand management, and consumer comprehension.
Most marketing programs at UK universities include a work placement, allowing students to gain real-world experience in a bustling marketing department. Many degrees can also be pursued as dual honors with another subject of interest. Moreover, scholarships are available for qualified international students.
As society becomes increasingly digital, digital marketing is gaining prominence. Courses in digital marketing, designed and taught by industry experts, offer access to real-world projects, industry experience, and job placements. This degree is ideal for students aspiring to careers in analytics, consumer behavior, social media marketing, or digital planning.
Types of Marketing Degrees
- Bachelor of Marketing: An undergraduate degree focused on the ideas and techniques of marketing, advertising, and branding. It provides a comprehensive understanding of marketing principles and tactics, equipping students with the necessary skills for various marketing roles.
- Master of Marketing: A postgraduate degree that delves into advanced marketing principles and methods. It enhances students’ understanding of marketing practices and equips them with the skills needed for senior marketing positions.
- PhD in Marketing: A doctoral degree offering an opportunity to study with expert instructors and gain deep expertise in the field. Topics may include customer behavior, corporate behavior forecasting, data-driven decision-making, and improving marketing strategies.
Course Duration
Most marketing degrees in the UK span three years. In the first year, students learn the fundamentals of marketing, followed by selecting modules based on their interests in the second year. The final year allows students to tailor their degree to their career aspirations. Assessments typically involve report writing, essays, project work, and team assignments, with opportunities to gain industry experience.
Course Fees
International students can expect to pay between £14,500 and £23,000 per academic year for a marketing degree in the UK. The location, ranking, and global reputation of UK universities influence tuition fees. For example, Lancaster University’s Marketing BSc (Hons), the top-ranked marketing course in the UK, costs £22,650 per year for EU and international students, while the University of Derby’s Marketing BA (Hons) is £14,900 per year. Below are the top five marketing programs in the UK, along with their international fees:
| University | Course | International Fees |
|---|---|---|
| Lancaster University | Marketing BSc (Hons) | £22,650 |
| University of Stirling | BA (Hons) Marketing | £16,400 |
| University of Derby | Marketing BA (Hons) | £14,900 |
| University of Southampton | Bachelor of Science in Marketing | £20,340 |
| City, University of London | Business and Marketing BSc (Hons) | £22,000 |
Graduate Marketing Careers
Graduates with a marketing degree can pursue various roles, including:
- Marketing Assistant: Provides administrative support to the marketing team, maintains databases, and generates reports.
- Marketing Coordinator: Coordinates marketing initiatives, manages social media accounts, and assists with event planning.
- Marketing Analyst: Analyzes data to evaluate the effectiveness of marketing campaigns.
- Market Research Analyst: Conducts research on consumer trends and behaviors to inform marketing strategies.
- Digital Marketing Specialist: Develops and implements social media strategies, executes email marketing campaigns, and manages online advertising strategies.
- Public Relations Specialist: Manages the company’s image and reputation, handling media relations.
- Brand Manager: Develops and manages a brand’s identity.
Average Salary for Marketing Professionals
The average salary for marketing professionals in the UK varies based on job title, experience level, and industry. Typically, marketing professionals in the UK earn between £31,000 and £45,000 annually.
Graduate Employability Rate
According to the Guardian University Guide 2023 Marketing subject rankings, the following universities have the highest percentage of graduates who secure graduate-level jobs or continue their studies at a professional or higher level within 15 months of graduation:
- Lancaster University: 91%
- University of Reading: 91%
- University of Southampton: 87%
- University of Newcastle: 87%
- Sheffield Hallam University: 86%
Entry Requirements for Marketing Degrees
Entry criteria for marketing degrees vary by university, but generally, candidates will need the following:
- International Baccalaureate (IB): Typically 30 points.
- A-levels: Generally ABB.
- IELTS: Overall score of 6.0, with no less than 5.5 in any component.
Study Marketing in the UK
If you are interested in pursuing a marketing course in the UK, schedule a free consultation today. Remember, the Premium Service guarantees at least one offer from a UK university. Contact our expert team at LINGO and get a worry free journey.
FAQs
- What is the cost of studying marketing in the UK?
- The typical cost for international students is between £15,000 and £20,000 per academic year.
- What requirements are needed for a marketing degree?
- A-Level entry requirements generally range from CDD to BBB, with BCC being the most common.
- Does marketing require a lot of math?
- Marketing requires a strong understanding of mathematics as statistics, geometry, economics, and finance are all practically applied in the field.
- Is marketing a lucrative career?
- Marketing can be lucrative, with salaries increasing as professionals gain experience.
- Can I pursue a marketing career without an MBA?
- Yes, it is possible to have a successful marketing career without an MBA.
- What kind of marketing roles offer the highest salaries?
- Senior Marketing Executive, CRM Manager, Social Media Manager, and Marketing Executive roles typically offer the highest salary increases.
- What are the benefits of studying marketing?
- A marketing degree provides a diverse set of skills and knowledge applicable to a wide range of industries.
