Overview
This master’s program is designed to assist you in attaining expertise in consumer research, boasting a distinct international and interdisciplinary profile. It provides an engaging blend of management studies, social sciences, and consumer sciences.
The Master of Science (M.Sc.) in Consumer Science is offered by the TUM School of Management, part of the Technical University of Munich, Germany. This Masters level program is structured to be completed over a period of 2 years.
Course Details
University | Technical University of Munich |
Degree | M.Sc. Consumer Science |
Subjects | Business Administration, Marketing, Entrepreneurship, Economics, Social Psychology |
Language | English & German |
Application Deadlines | Winter semester: 31 May |
Duration | 2 Years (starting: Winter semester) |
ECTS Credits | 120 |
Tuition Fees | Free (per semester) |
Study Mode | On campus |
Qualification Requirements | Bachelor’s degree (or equivalent) in economics, social sciences, or comparable courses |
Language Proficiency | English: IELTS (min 6.5), TOEFL iBT (min 88); Other English language certificates accepted |
Application Procedure | Direct application at the University (incl. VPD from uni-assist), Aptitude Assessment |
Application Fee | The initial application fee is €75, and for every subsequent application, the fee is €30 each. |
Admission Documents
- Admission Application Form (to be uploaded and signed).
- Academic Transcript.
- Evidence of Proficiency in English.
- Updated and Detailed CV.
- Statement of Purpose.
- Written Essay.
- Analysis of Academic Curriculum.
- Course Syllabus (such as module details).
- Copy of Passport.
- Preliminary Documentation (VPD) for non-EU/EEA Educational Qualifications (applicable if undergraduate degree obtained outside the EU/EEA).
Career opportunities
- Consumer Behavior Analysis: The program delves into the study of consumer decision-making processes, including the psychological, social, and cultural factors that influence purchasing decisions.
- Market Research and Analytics: It emphasizes the importance of market research and data analytics in understanding consumer trends and preferences, using tools like statistical analysis and consumer data interpretation.
- Sustainable Consumption: A significant focus is often placed on sustainable consumption, exploring how to encourage environmentally responsible consumer choices and promote sustainable business practices.
- Digital Marketing and E-commerce: The program may cover aspects of digital marketing, e-commerce, and the role of technology in shaping consumer habits in the modern digital era.
- Global Consumer Markets: It often includes a global perspective on consumer science, examining different consumer markets and behaviors across various cultures and economies.